We've made it our family business to supply folks (like you) with unique furnishings that fit homes where memories are made; & like these memories, our handcrafted furniture & decor is made to last. We emphasize creative innovation in interior design, cabinet design, & custom furniture. Our goal is to help you create spaces that are warm, inviting, & fit your unique style.I've been working with the folks at Roughing It In Style now for almost 10 years. All products are high quality and usually unique enough that you're not going to see the same thing in every other home store you visit.
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About Us
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Roughing It In Style was founded in 1997 with a clear vision. Our family business helps people (like you) find the type of unique rustic furniture & accessories that fit homes where memories are made. Just like these memories, our furniture, lighting, cabinets, and decor are built to last. We place a strong emphasis on creative innovation through interior design, kitchen planning, & custom furniture creation. Our goal is to help you create spaces that are warm, inviting, and (most of all) fit your unique style.
Harshaw, WI
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Our flagship showroom is located at "The Gateway" to the Northwoods in Harshaw, WI. (10 Miles South of Minocqua) This was a building expressly designed to showcase all that Roughing It In Style has to offer. We have over 15,000 SQFT of showroom filled with furniture, artwork, lighting, barnwood cabinets, and decor from over 500 different vendors.
Interior Design Services
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We've found our inspiration & purpose designing spaces that blend the way our clients live with the style & environment they've always envisioned. It starts with a creative openness that our designers truly embody. We listen to our client's needs & lend our eye & experience to every project (no matter how big or small).
Our Design Team
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A lifelong artist, Jenni got her start in designing as a retail window and display designer, expanding into interiors as she grew her skills and experience. She enjoys using her creativity to create visually satisfying, "make you feel good" interiors that bring beauty into people's lives. A lover of Bohemian, rustic, arts-and-crafts/art nouveau, and nature-inspired design, she excels at playing with colors, patterns, and textures in her work. Away from the design studio, you'll find Jenni enjoying the great outdoors with her husband, tent camping, mountain biking, and paddle boarding.
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