Business Details
50+ Years
experience
Your Trusted Furniture Destination in the Gulf South
Founded in 1974 by Bob and Billie Comeaux, American Factory Direct has grown from a single location to multiple showrooms across Louisiana and Mississippi. As a family-owned business, we specialize in providing high-quality furniture and mattresses with a commitment to exceptional customer service. Our inventory includes top brands like Bernhardt, Hooker, and Tempur-Pedic, all carefully selected to meet local tastes.With in-house delivery teams, complimentary design services, and a 60-day price guarantee, we ensure a seamless shopping experience. Our mascot Gigi the Shih Tzu personally inspects every item for comfort and craftsmanship, reinforcing our dedication to quality. We pride ourselves on competitive pricing, price-matching guarantees, and factory-trained specialists who help customers find perfect home solutions.
Services
Furniture Sales
Mattress Shop
Outlet Deals
Design Services
Delivery
Details
- Year established: 1974
Highlights and features
- Family-owned and operated for three generations
- Largest selection of quality furniture in the Gulf South
- Exceptional customer service from selection to delivery
- Quality furniture from top brands like Bernhardt and Tempur-Pedic
- Premium delivery service with in-house delivery teams
What people say
Great service
High end furniture
Comfortable sectional
No pressure sales
Factory-trained specialists
Services
Furniture Sales
We offer a comprehensive selection of in-stock furniture including sofas, dining tables, and bedroom sets from premium brands. Our inventory features styles that cater to local tastes while maintaining competitive pricing. Factory-trained specialists help customers find durable, stylish solutions for every room in their home.
Mattress Shop
Our mattress department features top brands like Tempur-Pedic and Sealy with a 90-night sleep guarantee. Factory-trained specialists help customers find proper support and comfort for better rest. We offer premium delivery and setup services for all mattress purchases.
Design Services
Complimentary in-home design consultations help transform living spaces. Our designers work with customers to create cohesive room layouts and coordinate furniture selections. Services include space planning and personalized recommendations to match individual lifestyles and preferences.
Outlet Deals
We provide discounted furniture through our outlet locations with regular promotions like BOGO 50% offers. The clearance section features quality items at reduced prices while maintaining our standard quality control. Customers can find savings on overstock and display models.
Delivery
Premium delivery service includes in-house delivery teams for furniture and mattress purchases. We offer white-glove service with setup and packaging removal. Delivery areas cover Louisiana and Mississippi with guaranteed timelines for in-stock items.
People
Bob Comeaux
Founder
Co-founded American Factory Direct in 1974 with his wife Billie. Built the business from a single location to multiple Gulf South showrooms while maintaining family ownership and operational control.
Billie Comeaux
Founder
Co-founder with husband Bob since 1974. Helped establish the company's commitment to quality furniture and customer service that continues through three generations of family ownership.
Questions
What locations does American Factory Direct serve?
We serve Louisiana and Mississippi with showrooms in Gonzales, Baton Rouge, Covington, Lafayette, Long Beach, and Mandeville.
Do you offer financing options?
Yes, we provide financing options for furniture and mattress purchases through our GiGi Quality Approved program.
What delivery services are available?
We offer premium white-glove delivery with in-house teams for furniture and mattress purchases across Louisiana and Mississippi.
How does your price match guarantee work?
We beat online pricing with our 60-day price guarantee that covers any verified lower price on identical items.
What brands do you carry?
We feature top brands including Bernhardt, Hooker, Century, Tempur-Pedic, Sealy, and Flexsteel in furniture and mattress categories.
Who is Gigi?
Gigi is our Shih Tzu mascot who personally inspects all furniture for comfort and craftsmanship as our official 'quality control officer.'
Videos
Reviews (4)
Belinda L.
Jun 02, 2022
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Great selection of furniture and great sales staff just request a refund. They drag their feet with that. Other than that, I recommend this business.
Charles P.
May 31, 2022
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Second time shopping at this location. I will say the sales team was extremely helpful. The first order came in with several defects that the delivery team was extremely helpful straightening out. My second most recent order came in with paint flaking off the front part of the console. Since I didn't see why I should pay them $200 to deliver less than 4 miles from their location I opted to pickup the piece myself.
I was told that I could either pay them the $200 delivery fee or I could bring the piece back for them to fix. The store manager informed me that without that fee she couldn't have someone come out to fix the defect in the furniture they sold me. Congrats ma'am you lost a customer who has spent thousands of dollars at your store over $200. Good business management!
I was told that I could either pay them the $200 delivery fee or I could bring the piece back for them to fix. The store manager informed me that without that fee she couldn't have someone come out to fix the defect in the furniture they sold me. Congrats ma'am you lost a customer who has spent thousands of dollars at your store over $200. Good business management!
Brenda W.
May 20, 2022
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Well.my issue has never been resolved. As you can see from my first post months ago (March), I am highly disgusted with this company. Please see my previous reviews. Not only did it take forever to get my furniture which I paid IN FULL at the time of order Summer, 2021, then they came back and wanted MORE money for my furniture when it finally arrived many months later.which is completely unethical and truly against the law.
They basically told me to take it or leave it as they could now sell my furniture at a higher amount than what I paid. Jake, manager from the Long Beach store, contacted me, understood my issue and said he would get back with me on April 5th and I have not heard another word.even after sending numerous emails. Billie C who is supposedly an owner is aware of my issue. This has been going on way too long and I would certainly be cautious dealing with this store.
They basically told me to take it or leave it as they could now sell my furniture at a higher amount than what I paid. Jake, manager from the Long Beach store, contacted me, understood my issue and said he would get back with me on April 5th and I have not heard another word.even after sending numerous emails. Billie C who is supposedly an owner is aware of my issue. This has been going on way too long and I would certainly be cautious dealing with this store.
Joi E.
Mar 19, 2022
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Beautiful store. Beautifully decorated. Brit helped me pick out the perfect sectional and I was amazed that it was in stock. She was sooo sweet and helpful. The desk help was wonderful also. We had a great experience
